Here's why you need to use the “Rifle” approach when investing in the current market

by , 04 June 2018
Here's why you need to use the “Rifle” approach when investing in the current market
Look at the graph below…

It may look like your typical graph of a company's share price, but it's not. And if it was, you'd better be worried.

But this graph actually depicts what a shrinking stock market looks like.

And right now, you need to know what it means and the investment approach you must take if you have any chance of making money from the JSE.



It may look like your typical graph of a company’s share price, but it’s not. And if it was, you’d better be worried.

But this graph actually depicts what a shrinking stock market looks like. 

And right now, you need to know what it means and the investment approach you must take if you have any chance of making money from the JSE. 


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What a shrinking stock market means for investors
 
What the graph above shows is the number of public listed companies on the JSE.
In 2002, around 485 companies were listed. Today, that number is down to around 371. In fact, since 2002, the number of public listed companies on the JSE has dropped 24%.

If you strip out the Top40, you technically have 331 companies to buy.

Then strip out micro caps, illiquid, unprofitable and dodgy stocks and you have less than 100 companies to choose from.   

But this doesn’t mean you can’t make money investing on the JSE. All you need to do is change your investment approach.

By this I mean, adopt a "rifle" approach.


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The “Rifle Approach” to investing

If you've ever been to the shooting range, you know that a rifle is highly accurate at long distances.

It's time to get out the rifle, and zero in on your target.

Instead of focussing on certain sectors or indexes, you should target companies with solid fundamentals, strong leadership and sound reputations. What Buffett calls a “moat” or competitive advantage.

Over the last eight years, the “Rifle” approach generated my Real Wealth portfolio a 32% average return. This would’ve turned just a R10,000 once off investment into R92,170. Or a R10,000 yearly investment could’ve turned into an incredible R737,363.

In fact, I recently tipped my readers to one such company that’s generated double-digit growth in profits, revenue and earnings, thanks to game changing acquisitions.

I also look for quality and sustainability - like this South African logistics company based in Durban. It just marked its eighth consecutive year of growing profits. And it has consistently grown its position in the global logistics market.  

You’ll find full details of these two companies and more in The Little Book of BIG Income - Seven Filthy Secrets to get Rich Quick.

It’s a book I just released to help ordinary people find multiple ways to generate an income – not just in a diminishing stock market but from other alternative sources you may not have even realised were available to you.

The fact is, it certainly doesn't matter that there are fewer public companies... as long as you know where to aim.

See you next week.

Joshua Benton, Managing Editor Real Wealth
 
P.S. P.S. Not only will this book show exactly which stocks to buy right now, but it’s also chock-full of proven tricks, loopholes, and insider secrets to living a wealthier, and more successful life without having to save!
 
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Here's why you need to use the “Rifle” approach when investing in the current market
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