Why we like electronic gaming…
In a world where the gaming community continues to grow each year, the scope for growth in the “electronic arts” is massive. And, this is just one of the reasons why we have our eye on the company Electronic Arts Inc (EA).
It’s a gaming software content creation services provider that develops, markets, publishes and distributes game software content across various video game machines and electronic devices. If you’ve ever ventured near the world of PC or console gaming, you’ll instantly recognise some of their titles.
Their brands include: Battlefield, Mass Effect, Need for Speed, Dragon Age, The Sims, Bejewelled and Plants v. Zombies, as well as a few brands based on licensed intellectual property: FIFA, Madden NFL and Star Wars.
8 Reasons why you should want to buy Electronic Arts Inc.
Reason #1: High entry barriers:
It takes a long, long time to build a video game. In fact, it often requires decades of experience and coding (especially if you consider the size of modern code libraries). In addition, owning a licence to create games using established non-gaming brands, requires a great deal of proven talent which newcomers might struggle to demonstrate.
EA does outsource about 50% of its Intellectual Property (IP) on technologies where they have minimum capacity, but their core IP is all internally generated. EA has been in the content creation game for 30 years and as such it is far easier for them to leverage on existing IP than newer upstart companies.
Reason #2: Strong brand and product development with unmatched authenticity.
EA’s core competency is creating a gaming experience so unrivalled that customers inevitably keep coming back for more. For example, the NFL game is the best-selling in its genre in the US, while FIFA 16 is the number one selling game across all genres.
Star Wars: Galaxy of Heroes
quickly built a strong player base after it launched in November, reaching the top 5 most-downloaded iOS games in more than 130 countries. On PC, Star Wars: The Old Republic
has grown to the highest subscriber level in nearly three years, driven by the latest digital expansion.
EA SPORTS portfolio, with monthly active players has grown more than 10% year-over-year. Continued favorable demographics and a growing global gaming audience across different age groups (5 to 35 years) has been key to the brand reaching a critical mass.
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Reason #3: Growth in mobile games and player engagement is thriving. Continuing the mobile momentum is a key earnings driver for EA. Madden NFL Mobile is a cultural hit that topped the US App Store charts over December. Player engagement is thriving, with the number of monthly active players up nearly 50% and live events driving 2.5x more games played over the previous year.
Mobile device games are designed differently, with the adoption of short session games that can be played whilst waiting for a bus, at a doctor, etc. relative to a console game that requires longer sessions to complete.
Management is very excited about the mobile space, and believe this segment of the market offers the greatest opportunity for profits.
Reason #4: Multiple revenue streams within the digital segment
, these include:
Reason #5: Continued cost-control in marketing, record net cash generated in 2015 of $889 Million, and a completion of a $1 billion share buy-back on the cards.
Series of subscription business: This allows consumers to play by subscription or get an extra content via subscription. This business currently produces about $350 million a year. The benefit of subscription is it allows you to interact with certain content before paying for the full game.
Extra contents business: Fantasy mechanic is a paid-for service that extends player engagement. If customers can extend their engagement, then clearly they are enjoying what they are doing and thus can be monetised.
Full game download: Instead of going the retailer route, customers can now download games digitally. This brings down packaging costs and allows for a model based on instant gratification.
Over the years, EA has acquired a lot of information about their players, which they leverage their marketing efforts for individual-based marketing. This has enabled them to cut operating costs by 30%. EA is planning to use its increased free cash flow to buy back shares.
Reason #6: The gaming space is fairly resilient as sales have not been impacted by global economic headwinds in the last 4 years.
Amazon is one of the company’s retail partners that offers 20% discount to customers on console gaming products which EA does not fund. We believe the upcoming June holiday will be a strong catalyst to sales grown across the western world.
Reason #7: Great management.
The company CEO, Andrew Wilson, has held several positions within the company since joining in 2000. Under Wilson, EA has asked customers for feedback on games before they are released, including large-scale tests to make sure online multiplayer games can bear the stress of heavy traffic. In the last 20 years the company has completed 33 deals which has fostered the global growth of EA.
Reason #8: Increasing institutional investor interest.
Fresh off a two-year stock rally and a win with its Star Wars: Battlefront title, Electronic Arts Inc. is attracting sizeable buy-in from institutional investors who expect the company to keep doing well. Even as that rally started to fizzle in the fourth quarter of 2015, roughly 154 pension funds, hedge funds and mutual funds became new shareholders of the company – a net of 87 new institutional purchasers.
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Sell-side recommendation: Buys (18); Hold (3); Sells (0) / Price target $83
Analysts, too, are optimistic about the stock, with 18 of 21 tracked by Thomson Reuters, recommending investors buy shares. The consensus on the street is anticipating that the firm will post earnings of $0.3 per share
for the quarter. Compared to the same quarter in the previous year, the company reported EPS of $0.27. More recently, the firm posted quarterly EPS of $1.73 against the consensus estimate of $1.7.
Reward does not come without risks
The three key risks for the company are:
Forex headwinds could still play a large part. The strengthening dollar could potentially erode non-US earnings currently at 57% of the group. However many studios are outside the US where, so the strong dollar provides a good cushion in terms of cost containment.
Acquisitions in 2015 a dampener on current share price. In the last earnings release for January 2016, management has given a very conservative guidance due to acquisitions done in the 2015 FY that has currently placed a dampener on the stock price. Any earnings surprise from here is likely to be highly positive for the share price.
PE rating is quite elevated trading close to the 52 week high of 36, thus should any of the key assumptions in gaming growth miss target, I see the share price coming under pressure.
How to get invested in the exciting gaming industry with this NASDAQ listed company
After peaking in October, EA’s stock has fallen 16%. Since January, the stock has fallen 7%. Those declines came on the back of the company’s subdued outlook for the quarter ended March.
Management guidance for 4th quarter 2015 has been conservative, to reflect their recent acquisition of the Dragon Age title.
Though the share price might feel short term pressures, we believe this is a great opportunity for entry at the current levels, as we believe the sales numbers will improve significantly in the 3rd quarter of 2016 after the June holiday period.
This is a Nasdaq listed company
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