Square - A $73 billion e-Commerce giant made a big bet on Bitcoin in October.
This is not the first time the company's backed the cryptocurrency.
In 2018, it expanded its mobile payment service Cash App to support Bitcoin trading, even for users without a bank account.
And in 2019 it launched Square Crypto, which awards grants to Bitcoin developers and designers.
Square's bullishness on Bitcoin certainly paid off…
In August 2020, the company reported that Bitcoin trading revenue from Cash App rose 600% from the previous year to $875 million.
It also accounted for almost half of Square's total sales of $1.92 billion.
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“We believe that Bitcoin has the potential to be a more ubiquitous currency in the future”
This is what the company’s CFO recently said when it bought $50 Million worth of Bitcoin in October.
Now $50 million worth of Bitcoin represents just 1% of its total holdings.
Yes, it doesn’t sound like much…
But if you think about how far Bitcoin has come in the last decade, and realise we’re at the point where major companies want exposure to a cryptocurrency, you start to realise the magnitude of the moment.
READ: I’ve earmarked 3 of the best Ben Graham value investments on the stock market today. Find out more here.
A possible snowball effect?
Square’s foray into the crypto space will no doubt see other companies consider the possibility of diversifying into cryptos.
Just consider that there’s around $4 trillion sitting in corporate bank accounts in the US alone. It’s earning close to zero interest.
If just 1% of this cash found its way into Bitcoin, that’s $40 billion worth of demand from US businesses alone.
And that doesn’t include retail investors, fund managers, billionaires and even — maybe one day — government central banks.
PayPal 300 million users can now get involved in crypto transactions.
The world’s largest digital currency asset manager – Grayscale – announced that demand in its Bitcoin Trust alone soared with $719.3 million worth of inflows in the 3rd quarter of 2020.
This year, assets under management has rallied 147%, making it one of the fastest growing investment products!
So, it’s not hyperbole to suggest we may be witnessing the most pivotal moment in Bitcoin’s (and other cryptos) history.
And crypto investors could be handsomely rewarded in the coming years.
See you next week.
Managing Editor, Real Wealth