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Will the next sports empire be built on e-sports?

by , 22 September 2016
Will the next sports empire be built on e-sports?
As a traditional sports bettor, betting on e-sports seems a little out of the ordinary and to be honest a little out of my comfort zone.

So when a college friend of mine suggested that the next big sporting empire wasn't exactly your traditional sport, I became intrigued.

Being a little into gaming myself, playing your traditional sporting games on console, such as FIFA, NBA and even the NFL.

It seemed odd to me that your next sporting empire will be played in an arena with nerdy teenagers pulling in millions of viewers with a frantic click of the mouse.

Let's see how we can profit from this emerging E-sports phenomenon.

The perfect audience?

In 2014 the League of Legends championship drew in nearly 30 million viewers, putting it in the running line with the combined viewership of the 2014 Major League Baseball (MBA) and The National Basketball Association (NBA) finals.

Now in 2016 it’s pulling in roughly 148 Million E-sport enthusiasts and another 144 Million occasional viewers, with Twitch.tv being the leading game spectating site with over 800 million E-sport hours watched in just 10 months.

The other big aspect of the audience is that an estimated 70% of all viewers are under the age of 35. Meaning not only are they hard to reach through traditional television advertising, but both are highly impressionable and impulsive, leaning to a huge profitable opportunity to advertisers.

So the audience has the potential to one day become a truly global sport which could rival that of soccer.

Global revenue

The global revenue for E-sports in 2014 was $194 million and in 2015 global revenue grew to $325 million, that’s a 67.4% increase, with North America accounting for $121 million.

It is predicted that by the end of 2016, E-sports will generate $500 million, that’s a 53.8% increase. Another huge increase in the global revenue.

2016 is a momentous year for E-Sports globally

The idea that a huge chunk of people will sit and watch others play video games in huge stadiums with an estimated 148 million people tuning in worldwide gives rise to the notion that big money is to be made here.

This year will be pivotal for the future of E-Sports and the brands it represents, with an estimated $325 million being spent on advertising, sponsorships, media companies and especially game developers and publishers.

Now $325 million is an outstanding 49% more than last year. 

Even sin city is getting involved

Las Vegas aka Sin City will be hosting a two day conference in late October that will focus on E-Sports education to the commercial gambling industry and how it will change the casino floors forever.

With big E-Sports names joining in on the panel to discuss the advantages of this rising industry.

Eilers & Krejcik Gaming, is a boutique research firm focused on servicing the gaming equipment, technology, and interactive gaming sectors within the global gaming industry.

Recently they put out a report on E-Sports and gambling, including projections through to 2020.

In 2016, Eilers & Krejcik estimates that $5.5 billion will be wagered around popular E-Sport titles.

And that number is set to increase in the years to come.

Well what about sports betting?

E-Sports as an industry has taken huge strides in audience and revenue growth year on year and as it is fairly new to bookies world-wide.

The advantages to us is they lack the knowledge to set correct odds. Its fairly over looked and many traditional bookies don’t even offer the chance to bet on E-Sports.

But , the savy betting community takes full advantage of this and so can you.

If your interested in competitive gaming, E-Sports is for you, there are many competition and games that are played and some bookies offer over valued odds that are just waiting to be taken advantage of.

Just take your pick.

From the sports desk.

Christopher Ammon

Will the next sports empire be built on e-sports?
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