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How to choose the right bookmaker

by , 12 September 2019
How to choose the right bookmaker
One of the most important decisions you'll make when sports betting has nothing to do with picking the right side or the correct score of a game.

This crucial decision is picking your online bookmaker.

There are dozens of companies offering sports betting over the internet, and many of them seem to offer the same service…

So how do you decide which one is best for you?

Well I have a few critical factors you'll want to consider.
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What sport do you want to bet on?
All bookmakers will allow you to bet on the most popular sports – NFL, NBA, MLB, NHL, tennis, golf, soccer, cricket, rugby, etc.
But not all will offer riskier markets like eSports, MMA, varsity sports etc.
So if you are looking at betting on these riskier markets, you’ll want a bookmaker that offers both popular sports as well as the lesser known riskier markets.
This way once you find your balance betting on the more popular sports you can dip your toe in the more riskier markets, for a better pay-out. 
Welcome bonuses aren’t the be all and end all
Remember the saying “Too good to be true”?
Don’t open an account with a bookmaker simply because they offer the highest welcome bonus.
There are plenty of illicit online bookmakers offering 100%, 200% or even higher bonuses to new customers.
These bookmakers are usually small, desperate operators on the verge of bankruptcy, or worse, scams.
Reputable bookmakers know that they can’t stay in business if they give away the horse, and they don’t need to.
Also these shady bookmakers that give you bigger welcome bonus, also have the biggest rollover requirements attached.
A rollover requirement means you are required to risk your deposit and bonus before you will be allowed to withdraw your money.
In fact, most professional sports bettors never take a welcome bonus at all for that reason.
However, with all that said, if a reputable bookmaker offers you a reasonable welcome bonus they are there to be enjoyed as they are free, but at the end of the day, value in the regular sports book is far more important. 
Customer service is crucial
Something which gets overlooked, but which should be one of the main factors first looked at, is a bookmaker’s customer service offering and reputation.
There is nothing more exasperating than sitting on hold for 20 minutes waiting to get help.
Try to find a bookmaker which operates customer service 24/7 because you may be up in the middle of the night betting and have an issue that needs to be resolved before the game starts.
Since we live and operate in South Africa, some of the sports which we bet on are predominantly American, such as MMA and the NFL. These sports happen in the dead of night, and there is nothing more frustrating or irritating than not being able to place a bet whenever you want.
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So which bookmakers are right for you?
Choosing the right sportsbook for your needs and style of play is key to finding an edge and improving your odds of becoming successful.
Here at the Winning Streak, we have our own recommended bookmakers:
Betting World:
Website: www.bettingworld.co.za
Telephone: 0860 88 22 22
Email: support@bettingworlds.co.za
Website: www.betxchange.co.za
Telephone: 087 310 2555/6
Email: webmaster@betxchange.co.za
World Sports Betting:
Website: www.wsb.co.za
Telephone: 0860 10 33 93
Email: accounts@worldsportsbetting.co.za
Until next time,
Christopher Ammon,
The Winning Streak Team

How to choose the right bookmaker
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