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Availability Bias

  • What is the Halo Effect and how does it affect your judgment
  • When we bet, we usually bet intuitively. Meaning we rely on what we know and feel about a particular team or player and make an on-the-spot judgment of the chances of success. While Intuition is great at instantly assessing if someone is upset or angry at you, it's not great when assessing whether a team or player will successfully win their respective matches. The Halo Effect is a big... ››› more
  • [06 June 2019]
  • How to avoid one of the most costly mistake in sports betting
  • Why isn't it a good idea to trust emotion when making a bet? For a start, emotions bias your view on the potential outcome. Just think, if you're a Manchester United fan and have been since a kid, are you ever going to bet against them winning? Another emotional bias or reaction is what we often refer to as, ‘going with your gut' - we've all had that feeling some time in our lives and c... ››› more
  • [23 August 2018]



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