Endowment Theory

  • The “Endowment Effect” just may be the reason you'll fail as a trader
  • Did you know that you place higher value to things that you own? To explain this, Pros. Kahneman, Knetsch & Thaler conducted a popular study with 77 participants at Simon Fraser University. These participants were placed into two groups. Group #1: Were given mugs (in a way they owned them). Group #2: Were not given mugs but were asked to price the mugs. Can you guess who priced the ... ››› more
  • [12 March 2018]

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