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Emotional Biases: When Feelings Hijack Your Financial Decisions

If you have ever looked at your portfolio and felt a knot in your stomach, or held onto a losing position because selling it would “feel like admitting defeat,” you are not alone. While numbers, charts, and research might drive the story of investing, the reactions inside your own head often decide the actual outcome. This week, we move into one of the most powerful forces shaping investor behaviour: emotional biases.

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